Incorporated in Istanbul in 1991, today Mavi is recognized as a leading lifestyle brand. 

Over the years Mavi has evolved into an international apparel brand, becoming synonymous with superior quality, fabric innovations and the perfect fit. 

The brand currently sells, directly or indirectly, in 34 countries and is distributed through over 5,500 points of sale, 392 branded stores, as well as luxury department stores and online partners such as Bloomingdale's, Nordstrom, Simons, The Bay, David Jones, P&C, Amazon, Zappos.com and Zalando.com. Mavi has flagship stores in New York, Vancouver, Berlin, Frankfurt, Istanbul and Moscow, and sold over 7.5 million pieces of denim in 2016 alone.

Designing and producing products that are known for their superior quality, the brand has a strong reputation as a leader in the luxury denim market. Reinforcing the importance of product innovation, Mavi regularly partners with industry leaders and top fabric houses, such as the Indigo Move collaboration with designer Adriano Goldschmied in 2016. The brand has also had many of the most successful and sought after models as the face of their global seasonal campaigns, including Adriana Lima, Elsa Hosk, Barbara Palvin and Lucky Blue Smith.