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We believe in the power of great denim.

That’s why our goal is to make the best jeans possible using the most innovative technologies and materials that are right for the planet.

Mavi is taking steps towards a sustainable future.

We are creating denim that focuses on reaching our goals of reducing water, energy and material consumption, and reusing resources through the manufacturing processes.

Water is the key element in denim production.

In 2020, we continued to reduce our annual water consumption by 26% and energy consumption by 24%, and increased the use of laser and sustainable wash processes to 54%.

A clean approach.

We've made a commitment to clean materials like recycled cotton, organic cotton and upcycled components.

Tried, tested and true.

We are focused on the idea of timelessness in terms of style and quality. We achieve this by using the highest quality fabrics and innovative manufacturing techniques.

denim that's the perfect fit, made from organic, recycled, and plant-based materials using the cleanest materials using the cleanest processes that consume less water and less energy

meet the collection

organic blue

all day denim with a touch of stretch made using organic cotton

organic move

superior comfort made with organic cotton and recycled cotton

feather blue

classic denim wash with moderate stretch made with recycled cotton and tencel™

recycled blue

90s vibes with modern comfort made using recycled cotton

la vintage

premium classic denim with moderate stretch made using organic cotton


ultra-soft denim stretch made using sustainable tencel