Sustainable denim for all

We are on a mission to make sustainable denim the norm, not the premium exception.

We are creating eco-friendly denim that uses less energy, water, and chemicals, and is made with sustainable materials, driving denim innovation in the industry.


Reduction in annual water consumption


Reduction in annual energy consumption


RE-USE the heat, hot-water and steam in our denim laundry process.


Of products are treated with laser and sustainable wash processes.

As a denim-centric brand built on quality, innovation, and respect for nature, we see the protection of the planet a fundamental responsibility. In 2021, we eliminated 5968 tons of CO2 eq. emissions.

From our dedication to quality and the perfect fit, to leading the way on sustainability, we're doing things differently.

We aim for our entire denim collection to consist of sustainable All Blue products by 2030 and 100% of the cotton used in our denim will be sourced from sustainable resources by 2030.

Eco-Friendly Collections

Our Purpose

We are striving to become carbon neutral by 2040 and climate positive by 2050. Already we’ve outperformed the global industry average, receiving a B in environmental performance and A- in the SER.

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