Denim Care

Follow these instructions to enjoy your Mavi jeans for a long time. Jeans are meant to be worn multiple times before washing; we recommend washing your denim as little as possible.

Wash denim with like colours, as darker washes may bleed into lighter items. Turn jeans inside out to preserve the colour and use a gentle cycle, cold water and a mild detergent like The Laundress Denim Wash or Woolite.

Lay flat or hang to dry. Do not put denim in the dryer, as the tumbling action causes shrinkage in cottons while the heat breaks down fibers, especially those added for stretch. If you must use a dryer, use the lowest heat cycle for as little time as possible.

Turn jeans inside out and hand wash in cold water, using a few drops of mild detergent. Soak for 30 minutes, rinse and lay flat or hang to dry.

Some people believe in never washing denim. If you are one of them, you can put your jeans into the freezer or spray them with a gentle fabric spray like The Laundress Fabric Fresh Classic spray to neutralize odour and kill bacteria.


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