Refreshed Recycled Blue

We're Doing Something Special

Mavi’s pursuit for a better and greener future continues with our new RECYCLED BLUE collection, reimagined with TENCEL™ lyocell fibers with REFIBRA™ technology.

Keeping it Circulating

REFIBRA™ technology by Lenzing gives a second life to pre- and post-consumer cotton waste – which would otherwise be sent to landfills or incinerated – by upcycling them. This cotton pulp is mixed with wood pulp from responsibly managed forests, generating new TENCEL™ lyocell fibers, used in Mavi’s revamped RECYCLED BLUE. Timeless, trend-worthy and essential sustainable denim.

Why We Love It

Feel Mavi’s familiar smoothness, softness, and breathability of our traditional TENCEL™ blend denim, but now with an even smaller environmental footprint. With a breathable feel and soft texture of authentic denim, make a statement that's as sustainable as it is stylish.

TENCEL™ and REFIBRA™ are trademarks of Lenzing AG.

TENCEL™ x Mavi Recycled Blue

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